Best Online Digital Marketing Certificate Programs

Are digital marketing certificate programs a good way to learn digital marketing on your own? Do you have more chances of getting hired if you’re a holder of a marketing certification or a complete waste of time?

We did our research and in this comprehensive review, you’ll learn everything you need to know about digital marketing certifications.

We’ll start by presenting the best digital marketing certifications you can pursue in 2022. For each certification, you’ll learn how much it costs, how to get certified, and the advantages of enrolling in the particular course.

Towards the end of the post, you’ll also learn what jobs you can get with a digital marketing certificate and other useful advice on how to approach the learning process.

The list includes the top online marketing programs offered by reputable training institutions, marketing organizations, and Universities.

What is a Digital Marketing Certificate?
A digital marketing certification is awarded to individuals upon successfully completing the requirements of an online digital marketing course. It’s a way to verify the skills and education of the holder in regard to digital marketing techniques and strategies.

Certified marketers can use the certification to distinguish themselves from other marketers and increase their chances of getting hired.

A digital marketing certificate is not the same as a digital marketing degree. You can get a degree in digital marketing by attending a regular university program (classroom training, usually four years), and obtain a Bachelors’s or a Master’s.

Top Digital Marketing Certifications of 2022
These are the best digital marketing certificates you can pursue and get certified in digital marketing.

1. Google Digital Marketing Certification

Google digital garage is a learning platform owned by Google. They offer various online courses and certifications covering a range of topics from digital marketing to machine learning and self-improvement.

One of their most popular certificates is the Google digital marketing certificate.

What you should know about this certificate is the following:

It’s free
It’s for beginners in digital marketing. The course title is “Fundamentals of Digital Marketing” and it’s mostly for people who are new to digital marketing
It has 26 modules
It’s a video course (total hours 40)
It is accredited by Interactive Advertising Bureau Europe and The Open University.
This Google digital marketing certification will help you build the following skills:

Content marketing
Email marketing
Local marketing
Business strategy
Marketing analytics
Display advertising (Google Ads)
e-Commerce basics
Search engine marketing
Social media marketing
Video marketing
Web optimization
How do you get certified? To be awarded the Google Digital Marketing Certificate you need to complete all 26 modules and pass the final exam (40 questions).

Is Google’s digital marketing certification worth it? It’s a good certificate for beginners and it’s free. The online learning platform is easy to navigate and the module structure is well-organized. If you know nothing about digital marketing then this course is a good starting point.

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You’ll learn the fundamentals and the high-level theory but it won’t make you an expert. Other programs in this list, taught by industry experts, include real examples and provide more actionable advice that goes beyond the theory.

So, the bottom line is that you can follow this online marketing certificate and get certified (it’s good for your CV), but this is not a course you can use as a reference when you start working with advanced digital marketing strategies.

2. Reliablesoft Digital Marketing Certification

Relialesoft Academy was founded in 2016 and it’s part of Reliablesoft Digital Marketing Agency. The training programs offered by reliablesoft are prepared and taught by experienced digital marketers with 20+ years of hands-on experience in the industry.

Reliablesoft academy currently offers two certificates: An SEO certificate and a Digital Marketing certificate.

The Digital marketing certificate covers the following areas:

Search Engine Optimization
Facebook / Instagram Ads
Google Ads
eCommerce Optimization
Google Analytics (including Google Analytics 4)
Email Marketing
Content Marketing
Social Media marketing
Keyword Research
Digital Marketing basics
What you should know about reliablesoft’s digital marketing training is the following:

The course material includes techniques and practices you can use to optimize your digital marketing campaigns. The fact that the lessons are prepared by experts that are currently working in the industry, gives you the added advantage of learning what is actually working in real-life scenarios and not what is good to know in theory.
The courses are updated frequently to take into account the latest techniques and practices.
At the end of this training, you’ll know exactly what steps to follow to run successful digital marketing campaigns.
It is suitable for anyone wishing to learn digital marketing and become a true expert.
How do you get certified? You need to complete all 10 courses and pass two exams. The SEO exam (you’ll also get an SEO certification) and the Digital Marketing exam. Both exams are multiple-choice exams.

Is the reliablesoft certification worth it? To avoid providing you with a biased answer, you can review the feedback of the 4200+ students already enrolled in this program. Compared to the other programs on this list, this certificate is affordable for everyone. It also comes with a non-conditional 60-day money-back guarantee.

3. Harvard Digital Marketing Strategy Program

The Harvard Extension School is offering a number of professional development programs, one of them is the Digital Marketing Strategy Program.

This program is ideal for executives, mid-level marketers, and professional marketers who want to understand the big picture of designing and executing a digital marketing strategy. Participants need to have prior knowledge of how digital and social media platforms work.

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What you should know about Harvard’s certificate is the following:

It’s not an online course. It’s a 5-day intensive classroom training course taking place at Harvard University Campus, Massachusetts.
You need to pre-register for this training (they offer multiple registration dates for 2022).
It comes with a certificate of completion and not a certification. In other words, by completing this program, you won’t be awarded a Harvard digital marketing degree but a certificate of attending the particular program.
It is offered by Harvard extension school and not directly from Harvard University.
What is included?

This program is all about digital marketing strategies. It’s not for beginners or for those looking to get hands-on experience with digital marketing. It’s a program aimed at marketers and company executives who want to understand how they can incorporate digital marketing channels into their marketing campaigns.

It does cover a wide range of topics like SEO, Search engine marketing, influencer marketing, social media advertising, and content marketing.

How do you get certified? You will earn a certificate for attending the Digital marketing strategy program.

Is the Harvard digital marketing certification worth it? Yes, if you already work for a big company and want to get ideas on how to use digital marketing in your organization. The program is taught by professional digital marketers with experience in business digital marketing.

4. Duke Digital Media and Marketing Certificate

Duke University is based in North Carolina and it’s offering the Digital Media and Marketing Certificate through the Duke Continuing Studies division. The DCS is offering a wide range of certifications through online training.

This certification is for both students that are new to the digital marketing industry and for the more experienced online marketers.

All students have to complete the Digital Marketing Certified Associate (DMCA) module which is the introduction to digital marketing and then they can select to enroll in any of the following courses:

Advanced SEO (Search Engine Optimization)
Advanced PPC (Pay-Per-Click Advertising)
Advanced Social Media Marketing
Advanced Mobile Marketing
Advanced Content Marketing
Advanced Web Analytics
Advanced Conversion Optimization
Advanced Email Marketing
What you should know about this online certificate program is the following:

You get access to the course material for a period of 12 months only. The estimated learning period is about 350 hours so if you want to go through all courses before the end of your subscription, you should allocate at least 10 hours per week.
Courses are not taught by Duke University faculty but they are delivered by SimpliLearn.
You get no refund. Unlike other academies, you’re not allowed to request a refund if you’re not happy with the course material.
The DMCA module is mandatory so you need to complete that first and then continue with the rest of the courses.
How do you get certified? There are three certifications you can achieve:

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Certificate of Completion: You need to complete the basic course and at least 6 of the advanced courses. You also need to attain a minimum score of 80% on one of the offered tests for each course.

Online Marketing Certified Professional (OMCA and OMCP): By following this course you can potentially achieve the OMCA and OMCP certifications. These certificates are awarded by the Online Marketing Certified Professional (OMCP) organization. It should be noted that the exams for getting the OMCA and OMCP certifications are not included in the course price.

Is the Duke marketing certificate worth it? It’s a comprehensive program that covers all areas of digital marketing but it also has three issues. Limited time access, no refunds, and to get certified you need to attend external exams.

5. DMI Digital Marketing Pro Certificate

The Digital Marketing Institute was founded in 2009 and is one of the leaders in digital marketing training. They offer several diplomas and certifications covering a wide range of digital marketing areas. Their partner network expands globally with 140 education partners offering their training programs.

Their DMI Pro certificate includes 30 hours of online training covering the following digital marketing disciplines:

Introduction to Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) using Google Ads
Display and Video Advertising
Email Marketing
Website Optimization
Analytics with Google Analytics
Digital Marketing Strategy
What you should know about the Digital Marketing Insitute DMI Pro certificate is the following:

This digital marketing certificate is a practical course designed to help you improve your online marketing campaigns.
It’s suitable for beginners, traditional marketers, IT managers, small business owners, and startups.
They offer a 14-day refund, provided that the program has not been accessed.
The classes are taught by instructors with real digital backgrounds (the names and experiences of the instructors are not specified though).
How do you get certified? You need to pass one exam (3 hours) administered by Pearson Vue, via its global network of test centers. The cost of the exam is included in the course price.

Is the DMI Pro certificate worth it? There are many benefits to gain by enrolling in this certificate program. You’ll get a globally recognized digital marketing certificate, the course covers all the important digital marketing channels and you’ll also get good support (exam preparation questions and other resources).

The downside is that you don’t get a money-back guarantee based on course satisfaction. If you register and find out that the material is too basic or you’re not happy about it, you won’t get a refund.