Google Ads Courses Online for Beginners (Free and Paid)

Google Ads courses can be a game-changer for you and your business. The world is going fully online and consumers’ reliance on Google is scaling up day by day.

The best way to become an expert in Google Ads and take advantage of all the benefits Google Ads can offer to businesses is to enroll in a good Google Ads training course. A well-designed course will help you learn how Google Ads work and give you the steps to follow to optimize your campaigns.

We know from experience that Google Ads training can seem daunting and confusing, thanks to the extensive learning material and multiple online courses. This article will help you make the right call by introducing you to the best Google Ads courses and certifications in the market.

10 Top Google Ads Courses
These are the best Google Ads courses you can take online and get certified in Google Ads.

1. Google Ads Full Course

The Google Ads Full Course by Reliablesoft Digital Marketing Academy will teach you how to run profitable Google Ads campaigns.

This course is perfect for beginners as it starts from the basics and covers everything you need to know to get started with Google Ads. It includes the following lessons:

Introduction to Google Ads
How to create a new account
How to create conversions and enable conversion tracking
How to create Search Ads
How to create Display Campaigns
How to run Remarketing campaigns on Google Ads
How to run Dynamic search campaigns
How to create Discovery campaigns
How to optimize Google Ads campaigns
Why enroll in this course?

Digital Marketing Training
The course is created by a Google Ads expert with more than 15 years of hands-on experience with Google Ads. Through this course, you’ll not just learn the theory but the best practices to follow to run profitable campaigns in the fastest possible way.

Pros: It covers both basic and advanced concepts. All lessons include step-by-step tutorials with videos to help you create and manage your Google Ads campaigns.

By the end of the course, you’ll know the exact framework to use to run massively profitable Google Ads campaigns like a Pro using our bulletproof process.

As a certified Google Ads Partner, we’ve run various Google Ads campaigns (on behalf of our clients) spending more than 1 million USD. In the course, we’ll show you how to set up and optimize your campaigns so that you’ll start making money as quickly as possible.

Digital Marketing Training
No more guessing on what works for a successful Google Ads campaign. All you have to do is to replicate the steps of a proven process.

The Google Ads Course has 11 Lessons with video tutorials and step-by-step examples. It is offered as part of the Digital Marketing Full Course, which includes nine more courses covering ALL areas of Digital Marketing.

Course Name: Google Ads Course
Vendor: Reliablesoft Academy
Type: Online Course
Cost: $119 (currently at a 80% discount)
Duration: 4 hours
Level: Beginner / Intermediate
Certification: Digital Marketing Certification

Learn more about this Course

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2. Google Ads Free courses

Skillshop is a training platform set up by Google to help learners across the globe benefit from Google products and solutions.

One of the major focuses of Skillshop is Google Ads training. It’s the official training platform to use to get a Google certification on Google Ads.

The Google Ads certifications currently available are:

Google Ads Display Certification
Google Ads Search Certification
Google Ads – Measurement Certification
Google Ads Video Certification
Shopping ads Certification
Google Ads Apps Certification
The Google Ads courses are comprehensive and are taught by Google specialists. Upon completion of a course and passing an exam, you can become a Google Ads certified professional (for the particular specialization).

Getting a certification from Skillshop is a requirement for agencies or individuals that want to become a Google Ads Certified Partner.

Why enroll in this course?

For starters they are free and the official way to prepare for the Google Ads exams. By enrolling in Google Skillshop courses, you’ll:

Get fundamental courses for each type of Google Ad – discovery, display, shopping, search, video, and apps
Gain practical experience by setting up your own ad campaigns
Find tailor-made courses for agency professionals, marketers, and creators
Learn how to use Google Ad Smart campaigns – the newer, cost-effective way to bring in more sales
Pros: Get a Google certification, learn from folks at Google, complete the levels as per your comfort. Great to get started with Google Ads when you have no prior experience or knowledge.

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Cons: Lack of real-life tips and tricks that can make a real difference when trying to optimize your campaigns to the fullest.

Course Name: Google Ads Training
Vendor: Google Skillshop
Type: Online Course
Cost: Free
Duration: Self-paced learning
Level: Beginner / Intermediate
Certification: Google Ads Certification

Learn more about this Course

3. Ultimate Google Ads Training

The Ultimate Google Ads Training: Profit with Pay Per Click course offered by Udemy is a great value-for-money deal. Beaming with great reviews and a student base of 100,000+, this course offers Google Ads training as well as practical knowledge about PPC advertising.

Why enroll in this course?

Udemy is a renowned website for online courses and digital education. This course will help you:

Set up a Google Ads account from scratch
Learn how to set up Google Ads conversion tracking and monitor engagement via Google Ads
Gain knowledge on how to earn more by lowering your Cost-Per-Click (CPC)
Understand how to use tools like SEMrush and Optmyzr for better results
Deep dive into consumer behavior and utilization of customer data
Pros: No prior experience required, lifetime access, introduction to other tools like SEMrush.

Cons: Content is not updated to cover the latest changes in Google Ads and this creates confusion.

Course Name: The Ultimate Google Ads Training: Profit with Pay Per Click
Vendor: Udemy
Type: Online Course
Cost: $99 (check for discounts).
Duration: 5 hours of video content
Level: Beginner / Intermediate
Certification: Certificate of Completion by Udemy
Learn more about this Course

4. Google Ads Essential Training

LinkedIn, the professional networking platform, has recently expanded into the online education space. Their Google Ads Essential Training course is a beginner-level program to help aspiring learners get a grasp of Google Ads. This could be a foundation course to becoming a Google Ads specialist.

Why enroll in this course?

It’s a free course and it’s only 2.3 hours long. When you register for this Google Ads course, you’ll learn:

Foundations of Pay-Per-Click advertising
Setting up and exploring your Google Ads account
Keyword research and targeting
Creating your campaign and advertisements
Advanced tracking and monitoring strategies
Pros: Concise content, no single lesson video exceeds 5 minutes, open forum to discuss doubts.

Cons: Covers only basic course material.

Course Name: Google Ads Essential Training
Vendor: LinkedIn Learning
Type: Online Course
Cost: Free
Duration: 2 hours 28 minutes
Level: Beginner
Certification: LinkedIn Learning Certificate
Learn more about this Course

5. Google Ads For Beginners

The Google Ads for Beginners course is offered by skillshare. It is suitable for people who want to get into PPC but have no prior experience with Google Ads or PPC advertising.

The course is designed to give you a perfect blend of theoretical and practical knowledge to apply in real-time business situations.

Why enroll in this course?

The instructor is an experienced PPC specialist and in the demo, you’ll learn tips on how to run profitable PPC campaigns. Among other things, you’ll also:

Understand Keywords, their importance and learn accurate keyword targeting
Identify Match Types and understand how they help with cost savings
Learn all about Bidding Strategies and Quality Scores
Get detailed insight into Ad Extensions like Sitelink, Callout, Location, and Call
Become an expert in Conversion Tracking, and Ad Campaigns
Pros: Instructor teaches from personal experience, a live project to test your learnings.

Cons: 56 lessons, a live project might be challenging for working professionals.

Course Name: Google Ads For Beginners 2022
Vendor: Skillshare
Type: Online Course
Cost: $99
Duration: 4 hours 34 minutes
Level: Beginner / Intermediate
Certification: No Certification
Learn more about this Course

6. PPC Fundamentals Course

PPC Fundamentals Course by Semrush Academy focuses exclusively on Pay-per-Click(PPC) advertising while also teaching you about Google Ads. It is a well-designed course for those who want to learn PPC in general but also learn how Google Ads works.

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Why enroll in this course?

This course will help you in mastering the following areas :

PPC basics with a focus on PPC strategies and successful campaigns
Different types of Advertising – Search, Display, Apps, Shopping
Setting bids and budgets to maximize profits
Multi-Touch Conversions: Learning that conversions can take multiple tries from multiple sources
Pros: Taught by a PPC expert, the course structure focuses on understanding how PPC works.

Cons: Live projects or case studies are not part of the course.

Course Name: PPC Fundamentals Course
Vendor: Semrush Academy
Type: Online Course
Cost: Free
Duration: 5 Hours
Level: Beginner
Certification: Certificate issued by Semrush
Learn more about this Course

7. Diploma in Google Ads

Allison is going one step further to offer a Diploma in Google Ads, which will benefit students and professionals alike. The course provides a methodical outlook by combining practical examples along with conceptual frameworks.

Why enroll in this course?

With the help of this course, you will be able to:

Start, set up, and optimize your own Google Ads campaign
Get relevant information on remarketing and how it can help your website
Understand budgets, billing, and Conversion Tracking
Set up A/B tests and keep a check on your Quality Score
Learn best practices about advertising your products and services effectively
Get an understanding of consumer psychology and behavior
Pros: Awarding a Diploma instead of certification.

Cons: Demands more time commitment, all course assessments require a score of 80% or above.

Course Name: Diploma in Google Ads
Vendor: Alison
Type: Online Course
Cost: Free
Duration: 15 Hours
Level: Beginner/Intermediate
Certification: Google Ads Diploma
Learn more about this Course

8. Google Ads Tutorial for Beginners

Google Ads Tutorial by Coursera is a short course to get an introduction to Google Ads. You should consider this course if you are looking to get a basic understanding of Google Ads and its platform. This course can be a starting point towards becoming a Google Ads specialist.

Why enroll in this course?

This tutorial will enable you to:

Set up a Google Ads account
Establish your first campaign and ad sets
Learn Conversion Tracking and Keyword Research
Understand Google Ads tools and settings, including Dashboard navigation
Grasp the concept of Campaign Optimization
Apply your first-hand experience in professional settings and interviews
Pros: Short and quick way to get an understanding of the basics.

Cons: Lesser practical examples, lesser focus on advanced concepts.

Course Name: Google Ads Tutorial
Vendor: Coursera
Type: Online Course
Cost: Free
Duration: 2 Hours
Level: Beginner
Certification: Course Certificate
Learn more about this Course

9. Advanced Pay-Per-Click (PPC) Certification Training

Advanced PPC Certification is an industry-ready, advanced diploma course by Simplilearn for people who want to become Google Ads specialists. The course is highly comprehensive, with five industry projects, 126 live demos, and multiple industry accreditations.

Why enroll in this course?

This Google Ads Bootcamp course will help you to:

Become an expert in Pay-Per-Click advertising
Provide in-depth knowledge of web analytics and display advertising
Learn bidding methods and ranking algorithms
Devise campaigns that generate requisite ROI
Become industry-ready for a career in PPC advertising
Pros: Highly advanced and in-depth course, multiple industry projects

Cons: Requires high time and cost commitment

Course Name: Advanced Pay Per Click (PPC) Certification Training
Vendor: Simplilearn
Type: Online Course
Cost: $599
Duration: 60 Hours
Level: Advanced
Certification: PPC Certificate
Learn more about this Course

10. The Complete Google Ads Masterclass

Udemy’s Complete Google Ads Masterclass is a 100% practical course that will help you learn the intricacies of Google Ads. The course is designed to help students get hands-on experiences that can result in visible business success.

Why enroll in this course?

This course aims to fulfill the following learning objectives:

Create Google Ads campaigns and effectively track them
Drive traffic to the website and generate valuable leads
Determine the right audience to market your product and services
Get previous visitors back to your website to get more conversions
Ascertain what your ads cost by way of Conversion Tracking
Learn ways to earn more and spend less by way of Targeting and Keywords
Pros: Application-oriented course, gives access to articles, templates, and tools.

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Cons: Intense course modules consisting of 106 lectures.

Course Name: The Complete Google Ads Masterclass
Vendor: Udemy
Type: Online Course
Cost: $99 (check for discounts).
Duration: 16 Hours
Level: Intermediate
Learn more about this Course

Who Should Follow a Google Ads Course?
Google Ads have become the lifeblood of the digital ecosystem – whether your business is online or offline.

If you are an entrepreneur or a small business owner, you need to become a Google Ads specialist. You’ll save money on outsourcing this task to agencies and even if you do, you’ll have better control of what’s going on with your campaigns.

Additionally, Google Ads training is also imperative for digital marketers, account executives, agency professionals, and aspiring marketers.

Becoming Google Ads certified can open up new career opportunities since PPC specialists are high in demand now and it’s a great first step to take to become a digital marketing specialist.

Is it Worth Getting a Google Ads Certification?
In one word: Yes. Google Ads courses don’t just add to your digital marketing knowledge but have a number of advantages to offer to individuals and businesses.

Here are 5 reasons why you need to learn Google Ads and get certified:

You’ll learn how to widen your advertising reach and witness a surge in business metrics like engagement, leads, and orders.
You’ll be able to improve and optimize your Google paid campaigns so that they become profitable.
You’ll be able to track and measure your campaigns to gain valuable business insights.
It’s a great service to offer to your clients if you’re planning to start a digital marketing agency.
It’s a great addition to your CV. Employers (including us) prefer to hire certified professionals for specialized tasks like managing PPC campaigns.
Google Ads can be beneficial for any business today – big or small, offline or online.

It is not just a tool by Google but a whole learning system in itself. From digital marketing and consumer psychology to budgeting and monitoring, it touches upon all relevant areas of marketing.

If you are looking to grow your businesses by learning PPC advertising or aspire to become a Google Ads specialist, you should know the following:

Setting up an ad account, campaigns, and ad sets
Knowledge of the Google Ads tools, including Dashboard
PPC advertising and how it works
Effective monitoring, billing, and budgeting
Understanding concepts like Keyword Research and Quality Score
An online Google Ads course is the best way to learn these concepts and skills from the comfort of your home. Many courses offer practical experience by way of case studies and live projects. Some course instructors ensure they teach you via live examples.

Methodology
To help you find the best Google Ads training course, we’ve looked at the most popular Google Ads training academies. We selected the courses based on the quality of the content, instructor experience with Google Ads, cost, and certification. All courses are perfectly suited for beginners and the more experienced Google Ads professionals.

We hope the information on the courses listed above helped you come one step closer to your Google Ads goals. These courses have their own features, learnings, and methods. As an aspiring student, you should select a course based on factors like budget, time commitment, practical experience, and learning objectives.

Google Ads is an exciting space to experiment and try different marketing techniques. These courses will enable you to set up your own systems and succeed on your own terms.

Related Courses and Certifications
To further enrich your Google Ads skills you can pursue a Google Ads Certification. The certifications are issued by Google and it’s the best way to validate your Google Ads skills.

You can also consider taking a Digital Marketing Course to learn about all the online marketing channels and then go after a Digital Marketing Certification.

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